From the age of five, Phoenix has been captivated by cars. It all started with a steering wheel driving simulator gifted to him by his father, sparking a lifelong passion for both cars and design. Today, that passion has evolved into a desire to create hybrid products that prioritize user experience.

Phoenix is particularly interested in designing how users interact with car interiors, especially in optimizing infotainment systems for seamless user engagement. As a passionate and detail-oriented designer, he is dedicated to uncovering user pain points and solving them through thoughtful, intentional design. Rather than catering to the majority, Phoenix focuses on creating solutions for the often-overlooked minority, addressing real user needs with precision.